Afia Begom, a British-Bangladeshi home cook, initially started sharing recipes on Facebook in 2014. In 2016 due to popular demand, Afia launched her food blog, Afelia's Kitchen, where she shares Bengali and non-Bengali recipes with intros that many readers find relatable. She has contributed recipes and written about Eid al-Fitr for BBC Good Food. Afia continues to blog, inspire and share recipes on her social media platforms.