Good Food Easter Taste Awards 2025 – results

Please note that some of these products are only available to buy in-store and not online.

The best supermarket chocolate Easter eggs 2025

For the full list of winning eggs, including highly commended products, visit our best Easter eggs results page.

Best milk chocolate egg

Winner: Sainsbury’s Taste the Difference Belgian Milk Chocolate Tiramisu Egg

This elegant, grown-up egg has a tall, swirled design. The strong coffee flavour balances well with the creamy milk chocolate, with biscuit pieces adding satisfying crunch.

Available from:
Sainsbury's (£10)

Best dark chocolate egg

Winner: Sainsbury's Taste the Difference Belgian Dark Chocolate Egg with Sea Salt

A good dark chocolate for an Easter egg, this has a really smooth texture, subtle balanced bitterness and hint of salt.

Available from:
Sainsbury's (£10)

Best vegan egg

Winner: Sainsbury's Taste the Difference Free From Extra Thick Rocky Road Easter Egg

This chocolate has a good thickness, studded with crunchy biscuit pieces and fluffy marshmallows to add interest. The chocolate is sweet and has a simple ridged design on the outside.

Available from:
Sainsbury's (£8.50)

Best alternative flavour egg

Winner: M&S Collection Extra Thick Pistachio & Milk Chocolate Egg

Thick chocolate and a generous amount of crunchy pistachio pieces giving strong nutty flavour made this a winner, with a creamy inner layer for sweeter balance.

Available from:
Ocado (£20)

Best novelty shape egg

Winner: Waitrose No.1 The Chocolate Croissant

Although no real croissant is involved in the flavour, the fun design here still won us over. The blonde chocolate is a lovely alternative to the classic and wafer pieces add a buttery flavour and texture, reminiscent of flaky croissants.

Available from:
Waitrose (£15)

Best chocolate bunny

Joint winner: M&S Baby Bunny

Under the pretty wrapping, this glossy chocolate bunny has a sweet design. The thick chocolate is creamy and sweet – milk chocolate fans will love.

Available from:
Ocado (£3)

Joint winner: Waitrose Hip Hop Harri

A quirky cartoon-style design, this combines a creamy milk chocolate bunny with white chocolate carrot. A great choice for kids.

Available from:
Waitrose (£7)

The best supermarket hot cross buns 2025

For the full list of winning buns and cakes, including highly commended products, visit our best hot cross buns page.

Best classic hot cross buns

Winner: Aldi Specially Selected hot cross buns

These attractive hot cross buns have a shiny glaze and generous amount of fruit dispersed throughout. The raisins are plump and the dough has good squishy texture.

Available from:
Aldi (£1.49)

Best alternative hot cross buns

Winner: Aldi Specially Selected Raspberry White Chocolate Hot Cross Buns

One for those with a sweet tooth, these had a pretty pale pink colour, generous size and super soft texture. There was subtle creamy white chocolate and lots of sweetness from the raspberry too.

Available from:
Aldi (£1.49)

Best chocolate hot cross buns

Winner: Waitrose No.1 Belgian Chocolate Hot Cross Buns

These have an attractive appearance from a glossy top and the generous studding of chocolate chips, giving good chocolate flavour throughout whilst remaining nicely balanced and not too sweet.

Available from:
Waitrose (£3)

Best free-from hot cross buns

Winner: Sainsbury's Free From Extra Fruity Hot Cross Buns, Taste the Difference

These extremely light buns have a spongy texture with juicy fruit. They would be great toasted.

Available from:
Sainsbury's (£3)

The best supermarket Easter desserts 2025

Best simnel cake

Winner: Waitrose Easter simnel cake

This classic simnel cake has a pretty design and lovely texture. The cake is generously spiced and the marzipan gives good depth of almond flavour.

Available from:
Waitrose (£13)

Best alternative Easter cake

Joint winner: Sainsbury's Taste the Difference Colomba Cake

This generous-sized cake has an impressive traditional appearance. It has a light sponge with good amount of citrus flavour from large, juicy chunks of candied peel.

Available from:
Sainsbury's (£10.50)

Joint winner: M&S Easter Colin and Flossy the Highland Cow Cake

For kids (or adults!) who don't like the dried fruit flavours of a traditional simnel or colomba cake, these chocolate cakes make a crowd-pleasing alternative. The seasonal decoration is a cute design that would be fun for an Easter party and we enjoy the creamy milk chocolate coating.

Available from:
M&S, £15 in-store

For the full list of 2025 winners, including highly commended products, visit our best Easter eggs and best hot cross buns pages.

This review was last updated in February 2025. If you have any questions, suggestions for future reviews or spot anything that has changed in price or availability, please get in touch at goodfoodwebsite@immediate.co.uk.