Best wine deals on red, white and rosé for Black Friday 2024

We've selected discounts on individual bottles, too, including fine wines for Christmas gifting. For tried-and-tested recommendations from our wine expert Henry Jeffreys, discover our guides to the best pinot noir, best rosé, best rioja, and best pinot grigio. You can even more offers in our roundup of the best champagne deals.

Black Friday wine deals at a glance

• Good Food Wine Club in partnership with Laithwaites – up to 50% off wine, plus an extra 30% with code 30OFF
• Majestic – save up to 40% in the Black Friday sale
• Virgin Wines – get up to 31% off in the Black Friday bottle sale, ends 29 November
• Fenwick – buy any four bottles and save 10%
• Waitrose Cellar – get up to 25% off selected wines
• Ocado – buy three bottles and save 25% on M&S Wine
• Wowcher – up to 36% off a 12-bottle case of wine
• Perfect Cellar – 15% off selected wine, plus a free bottle of champagne on orders over £200

Jump to:

• Black Friday wine deals from UK online retailers and supermarkets
• How do we find and select Black Friday wine deals
• How to get a good wine deal on Black Friday

Black Friday wine deals from UK online retailers and supermarkets

Save up to 50% on red, white and sparkling wine at the Good Food Wine Club in partnership with Laithwaites

The Good Food Wine Club and Laithwaites are offering up to half price off a huge selection of bottles and cases for Black Friday, with deals live until 2 December. Offers include up to 50% off red wine, up to 30% off white wine and discounts on six-bottle cases.

For fans of a New Zealand sauvignon blanc, there's a £60 saving on a 12-bottle case of Sunday Bay and Mussel Pot, plus 50% off the award-winning 2011 Château Ramage La Batisse when you buy a mix of 12 bottles – ideal for those who love a mature claret. New customers can also get an extra 30% off and free delivery with the code 30OFF.

• Available from Good Food Wine Club in partnership with Laithwaites

Up to 40% off in the Majestic Black Friday sale

If you're hosting over the festive period and have a few different tastes to cater to, the selection on offer at Majestic this Black Friday is worth a browse. You can save up to 25% on fine wines, including a 2016/17 Château Batailley Pauillac and 2021/2022 Duckhorn Vineyards Chardonnay from Napa Valley – plus 25% off fine wine cases.

Other deals include 20% off Spanish Guv'nor wines, which span reds, whites, rosés and wine cases, plus you can save 10% on your order when you buy a mix of any six bottles or more.

• Available from Majestic

Get up to 31% off in the Virgin Wines Black Friday bottle sale

Virgin Wines offers discounts on wine all year round, but its Black Friday Bottle Sale sees bigger savings on everything from zesty pinot grigio to cabernet sauvignon with notes of mulberry and blackcurrant.

Its Super Premium Special case includes 12 bottles of Virgin Wines' bestsellers, with plenty of crowd pleasers and more unique offerings, too. If you want to build your own case, there's also a range of deals across individual bottles like the top-rated 2022 Locos Muertos by Seb De Martino, now with 50% off.

• Available from Virgin Wines

Buy any four bottles and get 10% off at Fenwick

While this isn't technically a Black Friday offer, this bulk-buy discount from Fenwick does give you the chance to save on selected wines – especially if you were planning to buy four or more bottles already.

Included in the deal are bottles of chianti, malbec and sauvignon blanc, plus four wines crafted by Dolce & Gabbana and the Sicilian winery Donnafugata – perfect if you're looking for something a little more special.

• Available from Fenwick

Get up to 25% off selected wines at Waitrose Cellar

Waitrose Cellar is offering 25% off a variety of whites, reds, rosés and fizz in the lead-up to Christmas, so you can stock up on old favourites or new discoveries ahead of the festive period. Popular offerings include Bird in Hand Pinot Noir Rosé, described as smooth and refreshingly dry, and a crisp Champteloup Muscadet Sèvre et Maine with notes of lemon.

There are also deals on selected fine wines until 26 November – the discounts aren't huge, but if you had your eye on one of these bottles anyway, now's your chance to make a saving.

• Available from Waitrose Cellar

Buy three selected bottles and save 25% on M&S wine at Ocado

Ocado's M&S Wine Sale is now live for a limited period – simply purchase three bottles from within the collection to save 25%. Wines featured in the sale include M&S Copper Mountain Pinot Noir, M&S Classics Riesling and M&S De Martino Cabernet Sauvignon. The offer ends on 26 November and excludes deliveries from 20-24 December, so if you're interested in placing an order, we suggest doing so sooner rather than later.

• Available from Ocado

Up to 36% off a 12-bottle case of wine at Wowcher

Comprising 12 bottles of wines from around the world, this case from Warehouse Wines is perfect if you're hosting a crowd at Christmas. Wowcher's offer includes a 36% saving with £32.64 off the original price, which means each bottle is just £5 each.

Choose from a 12-bottle case of reds or whites or go for a mixed selection – from Australian cabernet sauvignon to Chilean pinot noir to Italian pinot grigio, there's a little something for everyone.

• Available from Wowcher

35% off selected wine in the Perfect Cellar Black Friday sale

Perfect Cellar is another online wine retailer offering Black Friday deals this November, with up to 35% off selected bottles of chardonnay, chablis, cabernet sauvignon, riesling and more. As well as individual bottles, you can also save up to 15% on selected mixed cases.

Stand-out discounts include 20% off a 2019 Pristinvm Ciliegiolo – a full, rich red with dark fruit notes – and 25% off a 2018 Patz and Hall Chardonnay, which comes from one of California's most celebrated wineries.

How do we find and select Black Friday wine deals

We've noticed that prices can fluctuate a lot at this time of year – especially as retailers try to compete with each other and products go out of stock. With this in mind, we're continuing to keep a close eye on what brands are offering throughout the sales period, and for how long, to ensure you're getting the best deal.

When it comes to selecting wine deals, we only feature deals from retailers we trust – but that doesn't mean we just look at the big supermarkets. We also look at smaller brands, too, including specialist wine retailers that might be offering prices that their larger counterparts can't. You can find further tips on shopping safely over Black Friday in our guide on how to avoid online scams.

How to get a good wine deal on Black Friday

• Buy in bulk It's not worth spending extra just for the sake of it, but if you're already planning on purchasing a few bottles, look for 'buy more to save' deals from supermarkets and online retailers. Fenwick, for example, is offering 10% off if you buy any four bottles.
• Set a budget and stick to it Sales periods like Black Friday offer good opportunities to save money, but if you really want to make the most of the discounts, try to stick to a budget. Only purchase when you see a price you're fully happy with.
• Look for extra savings As well as offering a deal on the RRP of the wine, some online retailers throw in additional savings on top, like free shipping or money off your first order. For example, new customers to The Good Food Wine Club in partnership with Laithwaites can save an extra 30% and free delivery.

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