Freddie was one of the founding members of Freddie’s Flowers and is the founder and CEO of Reewild. Before founding Reewild, Freddie completed the Business and Climate Change course at Cambridge University Sustainability Institute, focusing on leveraging AI at retail to bring sustainable solutions to global food systems. He created Reewild to bring climate transparency to the masses while helping food and drink businesses achieve Net Zero targets. The Reewild platform is accessible to any consumer, food brand or retailer, equipping businesses with the means to evaluate and communicate the emissions of their products and providing consumers with credible, independent information that can be used to make more sustainable choices.
